Reliance Industries has once again shown its new initiative by stepping into the country’s tech industry. This time, they have organized the testing of the first indigenous smart television operating system in India. Televisions running on this system can have a possible commercial launch by Diwali. This operating system will be based on Google’s Android operating system. It will compete with Samsung’s Tizen OS and LG WebOS.
Reliance Industries will have a very huge level of competition in the smart television market. In this competition, it will compete with top television maker OS like Samsung’s Tizen OS, LG’s WebOS, Skyworth’s Coolita OS, and Hisense Group’s Vida OS. Reliance Industries’ Jio TV OS will launch the line in 4K and Full HD, along with this it is also negotiating license deals with other domestic TV products.
According to other sources, Reliance will give its TV OS to some domestic TV manufacturers for beta testing to get feedback and fix bugs. Reliance Industries will get a lot of benefits from this. Jio will be able to bundle its broadband connection and increase revenue through advertising. Jio will be able to bundle other apps like JioCinema with the Jio Smart TV OS.
Akash Ambani, chairman of Reliance Jio Infocomm Ltd, revealed plans to build a smart TV operating system last October. Reliance is not charging any licensing fees for Jio TV OS as it wants to become extremely popular. Reliance wants to tie up with some domestic and smaller brands to drive its adoption. Jio TV OS is free to use and any developer can use it to create an app that is optimized not only for smart TVs but also for other connected devices like smartphones.
Market watcher, Counterpoint Research reports that from January to March, shipments of smart TVs in the country have declined 14% year-on-year. In the March quarter, shipments of smart TVs with screens larger than 55 inches grew 23% year-on-year, making it the only market segment to grow this year. According to the researcher, the market will shrink by an estimated 10% in 2024 as a result of a drop in demand for small-screen TVs.
