Myntra is one of the largest online fashion and lifestyle stores in India. It was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena, and it was acquired by Flipkart in 2014. Myntra offers a wide range of products, including clothing, footwear, accessories, and personal care products for men, women, and children.
Myntra has partnerships with over 2,000 fashion and lifestyle brands, including Nike, Puma, Adidas, Levis, and more. It also has its private label brands, such as Roadster, HRX, and Dressberry, which are popular among customers for their affordable pricing and trendy designs.
Myntra offers a seamless shopping experience to its customers, with features such as easy returns, fast delivery, and multiple payment options. It also has a user-friendly mobile app that allows customers to shop on-the-go and access exclusive deals and discounts.
In addition to its online store, Myntra also operates an offline store format called the Myntra Studio, which offers a personalized shopping experience to customers with the help of in-house stylists and technology-driven features.
Guy asks, ‘What’s an insult you’ll never forget?’ Myntra gives the best reply
Meanwhile, a Twitter user named Zaza Man wrote, “What’s an insult you’ll never forget?” To this, Myntra shared a scene from the SRK-Hrithik Roshan starrer “Kabhi Khushi Kabhie Gham.”
Myntra has taken significant steps towards sustainability and eco-friendliness through several initiatives under its “Myntra for Earth” program. Launched in October 2020, this dedicated e-store offers eco-friendly fashion choices and features over 5,500 styles from 70 leading brands.
The store includes products that are handloom and handcrafted, organic, natural-dyed, recyclable, vegan, and cruelty-free. One of the key aspects of Myntra’s sustainability efforts is its commitment to eliminating single-use plastic.
As of September 2021, Myntra has implemented 100% plastic-free packaging across its supply chain. This move has resulted in the diversion of 670 tonnes of plastic waste. They have replaced plastic cello tapes, bubble wraps, and poly covers with paper tapes, shredded materials, and paper covers respectively.