Every family may not have a PC or a laptop but would surely have a smartphone. That’s the demand for smartphones these days. India is an extremely significant market for companies that are planning to expand its smartphone business by launching new stores in different cities.
Case in point, smartphone users are installing a variety of apps from Google Playstore. However, it is worth mentioning that some applications have recorded a million installations in April 2020.
According to a report produced by Sensor Tower, the Zoom app has now become the most downloaded application in the world for April 2020 in a non-gaming category. The Zoom app was installed over 131 million times in the previous month. This also means that Zoom has edged past the ever-so-popular TikTok and hence stole its place in the chart. It is worth mentioning here that 18.2 per cent installs are from India alone, followed by the United States.
TikTok, which was the most downloaded application with over 115.2 million installations in the month of March has registered 107 million installations in April and ranked 2nd behind Zoom.
TikTok has been an addictive app of late across the world. The short video application wildly famous with lip-syncing teenagers around the world has taken India by storm, thus making India TikTok’s biggest global market. It has been learnt that out of half a billion users, more than 200 million users are known to be Indian and the majority of them are all kids and teenagers.
TikTok is an app that allows you to share short clips and the idea is to use dance or lip sync to ‘background music or movie dialogues’ to create the most viral clip. Recently, the app faced a massive backlash for exposing younger ones to “inappropriate” content.
Though it has massive growth in India, it has come largely under fire for promoting misleading content. However, the video conferencing app was dominating the market due to the nationwide coronavirus global lockdown.
Facebook, Whatsapp, and Instagram got placed in 3rd, 4th, & 5th position respectively and India’s Aarogya Setu App is ranked 7th in the list just after Facebook Messenger.
For the unversed, India’s very own Aarogya Setu is COVID-19 tracking mobile application which was developed by the National Informatics Centre and it comes under the government Ministry of Electronics and Information Technology.
The Government of India has made the application mandatory to download and register on the app in several verticles of the government sector, many private companies and organisations, residential societies have seen a record number of registrations on the app.