India is an extremely significant market for the companies that are planning to expand their smartphone business by launching new stores in different cities. When it comes to attracting its customers, Samsung, Xiami, Vivo have lived up to their reputation in the Indian market.
However, with smart strategies put in place, the South Korean brand Samsung well and truly dominated Chinese mobile manufacturers to become India’s most popular phone maker. For years, Samsung was on top of the leader charts until it was outsmarted by Xiaomi in November 2017.
Nonetheless, in the April-June 2018 quarter, Samsung pushed forward to retain its top spot with a 29% share as compared to the 28% held by Xiaomi, as per the data generated from Counterpoint Research. Samsung Electronics opened the opening of the world’s largest mobile experience centre in the electronic city, Bengaluru on September 11 this year. Mohandeep Singh, senior vice-president, mobile business at Samsung India told Reuters that India is a very serious important market.
Since India is a perfect platform for the tech giants to pull its customers, Chinese smartphone giant, Vivo is all geared up to establish its second manufacturing facility with an investment of Rs 4,000 crore in Greater Noida, Uttar Pradesh. It is cognisance of the fact that Vivo is one of the largest smartphone companies in the world. They have 2 manufacturing facilities in China, one in India and another one in Indonesia.
The upcoming facility’s arrival means this will be the fifth manufacturing facility of Vivo and now production in India will level to that in China. The company has loaded a total investment of Rs 4000 crores for the plant facility with 800 crores of initial investment. The manufacturing unit is expected to run by the end of 2019, which will create more than 5,000 jobs.
“Vivo had been in talks with the Uttar Pradesh government for over a year to set up a new mega manufacturing park in the state. By virtue of local manufacturing, Vivo has also invested in single-brand retailing. It has taken ownership of the online store and is now opening company-owned brick-and-mortar stores,” said Nipun Marya, Vivo India director (brand strategy).
Chinese smartphone companies have set high standards for themselves just like their competitors. They have also dominated Indian markets in the last few years as the consumers are splashing the cash on top four Chinese smartphone manufacturers- Xiaomi, Oppo, Vivo and Honor doubled year-on-year to cross 50,000 crore.
The highest growth was posted by Vivo India with 77.6 percent to 11,179.3 crores. “This will support our India demand since the existing plant has reached its full capacity. It will also cater to Vivo’s global expansion through exports as we are already present in 16 countries globally. The first phase will almost double our current production capacity of 25 million units per annum. We also want to deepen our component manufacturing,” said Nipun Marya.
