There has always been fierce competition between Samsung and Xiami in the Indian market. With smart strategies put in place, the South Korean brand Samsung well and truly dominated the Chinese mobile manufacturer to become India’s most popular phone maker.
For years, Samsung was on top of the leader charts until it was outsmarted by Xiaomi in November 2017. Nonetheless, in the April-June 2018 quarter, Samsung pushed forward to retain its top spot with a 29% share as compared to the 28% held by Xiaomi, as per the data generated from Counterpoint Research.
Samsung Electronics had announced the opening of the world’s largest mobile experience centre in the electronic city, Bengaluru. Mohandeep Singh, senior vice-president, mobile business at Samsung India told Reuters that India is a very serious important market.
He went on to add that the company is planning to expand its business by opening more such stores in some of India’s top 10 cities. “India is an extremely important market. These stores will really help us further consolidate our share as we move forward,” Singh said.
Samsung has already created good impressions and is destined to move forward. This is their second big investment in India. Two months ago, Samsung unveiled the world’s biggest smartphone plant in New Delhi with South Korean President Moon Jae-in and Indian Prime Minister Narendra Modi formally launching the company’s manufacturing plant in Noida. This goes to show that Samsung’s future is in safe hands in the Indian market.
